Our story

Our story began during a two-year period when the world slowed down, and nature began to quietly reclaim its space. Watching this gentle recovery sparked a deep realization: the choices we make matter more than ever, and we have the power to support the planet in ways we hadn’t before.

From that moment, our desire to reconnect with the wild, with water, and with ourselves grew into something bigger. Hebra was born as a reminder of nature’s beauty and resilience, captured in every solid shampoo bar we create.

Our haircare is designed to care deeply: for your hair and for the world around you. Ethically made in Europe, our bars are waterless, travel-ready, and thoughtfully crafted with at least 75% naturally based ingredients like coconut oil, rosemary, and shea butter. We avoid synthetic fragrances and fillers, focusing instead on what truly nourishes. We offer a plastic-free bar and a waterless alternative to traditional haircare,  made for modern routines, and inspired by nature’s quiet strength.

Transparency is at the heart of everything we do. We believe understanding what you apply to your hair and skin is essential, which is why every ingredient is clearly listed on each product page so you can choose with confidence.

Our packaging honors the journey, made from sugarcane fiber to minimize waste and avoid plastic. And because our love for the ocean runs deep, we support coral restoration efforts as a way to give back to the waters that inspire us.

Hebra is for the curious, the conscious, the explorers at heart: those who choose care that goes beyond the surface.

With love,